ITV rule out using controversial broadcast feature at World Cup after Six Nations backlash

ITV have ruled out using a controversial feature during this summer’s World Cup broadcasts. The broadcaster will have a share ...

ITV forced into 2026 World Cup U-turn weeks after massive backlash over in-game ads

ITV has decided against using the controversial feature for this summer's World Cup after the broadcaster faced a significant ...
Yahoo! Sports

ITV to play adverts before scrums during Six Nations games

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...
GB News on MSN

ITV forced into significant U-turn ahead of World Cup 2026 after huge Six Nations backlash

ITV has confirmed it will not deploy split-screen advertising during this summer's World Cup, retreating from a controversial ...