Add Yahoo as a preferred source to see more of our stories on Google. ITV will screen ads during live action of England rugby matches for the first time this week, it has been reported. Up to two ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

ITV has decided against using the controversial feature for this summer's World Cup after the broadcaster faced a significant ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV is to screen ads during live action of England rugby matches for the first time this week, it has announced. Samsung and Virgin Atlantic will be the first brands to trial the new format during the ...