SAP SE is introducing a new “contextual marketing platform” from its e-commerce division that seeks to provide a comprehensive view of customers. The business intelligence giant claims that it’s in a ...

The SAP-owned hybris, a provider of multichannel e-commerce software, today launched its SAP hybris Marketing solution to improve relationships between customers and brands. The SAP hybris Marketing ...

SAP has released a new version of its SAP Hybris Commerce solution, enabling businesses to offer even more contextual and personalized shopping experiences. The new release of SAP Hybris Commerce ...

Carsten Thoma, president of SAP Hybris, gives us his rundown on the company’s focus for creating an enablement and engagement platform. Having attended SAP Hybris’ Global Summits in Munich the past ...

NEW YORK, NY--(Marketwired - Jun 30, 2016) - Amplience, the Big Content Cloud, today announced the availability of its SAP-certified extension for the SAP® Hybris® Commerce solution, designed to ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

WATERLOO, Ontario, March 3, 2016 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced the extension of a global reseller agreement ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new term they are using in reference to retail: “OmniCommerce” defines the ...