This article was created in partnership with Huda Beauty to share the brand’s best gifts for beauty lovers. From long-lasting makeup to skincare essentials and luxurious fragrances, these Huda Beauty ...

Add Yahoo as a preferred source to see more of our stories on Google. Like your first eyeshadow palette or first tube of mascara, one noteworthy marker in any beauty addict's life is the first beauty ...

Though summer tends to be a quieter period for makeup brands’ earned media value overall, data from CreatorIQ shows Huda Beauty is bucking the seasonal slowdown. The brand’s EMV, a measurement of ...

Huda Kattan is back in the driver’s seat of her eponymous beauty brand — and she’s got a new roadmap. After working behind the scenes for the past couple of years, Kattan is hoping that by resuming ...

Huda Kattan is known for many things. For one, she’s the founder of Huda Beauty, a wildly popular brand that recently celebrated its 10th birthday. She’s also a makeup artist and mega influencer in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty ...

Every so often, a beauty launch comes along that is a big deal for me on a personal level Huda Beauty’s #FauxFilter Luminous Matte Liquid Concealer, launching Monday, June 13, is one of those launches ...

Huda Kattan is currently facing backlash for sharing a controversial, antisemitic theory that claims Israel is responsible for wars and terrorist attacks. In July, the Huda Beauty founder repeated ...

If you’ve been anywhere near the beauty or social media world lately, you’ve probably seen the headlines: Sephora just dropped Huda Beauty from its upcoming fall “Experts” campaign. Yes, one of the ...