The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

BI tools only work with clean, reliable data. Leaders can start by assigning ownership, setting clear standards and running regular checks. Focusing first on critical data sources and building ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

If HR leaders only assess the numbers when reviewing people analytics data, they risk making misguided decisions.

Data has always been relied upon to make business decisions. It's good data that allows businesses to understand how well things are going, and where improvements need to be made. With competitive ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Companies spend lots of time trying to figure out who is engaged with their work, which managers are the most effective leaders, and how to keep good employees from leaving. Historically, those ...

Predictive analytics is one of the most powerful tools at your disposal when it comes to decision-making in Six Sigma. Data drives quite a bit of any business’s operations under Six Sigma, so it ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...

The use of data analytics in sport, pioneered by the Oakland Athletics Major League Baseball team, and depicted in the movie “Moneyball”, ...