Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...

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Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

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