Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Google holds 90% of global search market share and 85% of search ad spend. Advertising accounted for $74.2B of $102.3B total ...

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...