Google has brought new, agentic media-buying capabilities to YouTube with Google Display & Video 360, part of the Google ...

Google has confirmed that Google Marketing Live 2026 will take place on May 20, when the company is expected to unveil its latest updates across advertising, AI, measurement and campaign automation.

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight ...

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m.

Google teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats integrated into ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...