Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

Google on Friday announced the public beta launch of Universal Analytics, an expansion of its existing Google Analytics service. The company is inviting all its current customers to try the new ...

If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

Google's move to offer free Web analytics software left some customers in the lurch. The search giant launched a free Web analytics service Monday that lets companies see exactly how visitors interact ...

Google has added five new reports to its free Google Analytics service, significantly expanding restaurant operators' ability to see the sequence of channels that led users to make a purchase.

Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors. Google said ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Spammers are taking advantage of Google's free Analytics service to track the performance of spam campaigns and boost their business. Security firm MessagLabs said spammers have taken to the free ...

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Google Analytics is usually an excellent tool for tracking analytical data for websites and online services. In addition to informing, it can be a major factor in the decision making process for ...