Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead's name, stage, date submitted, email, phone, the ...

Google now turns call recording on by default for eligible AI-qualified call lead flows. Recorded calls can be analyzed by AI, with call duration and ad interaction used as fallback signals.

Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.

Google is upgrading Google Ads call campaign measurement with a new AI-qualified call leads feature, designed to optimize for lead quality — not just call length. What’s new. AI-qualified call leads ...