Google Ads adds beta data source integrations to conversion settings

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google Ads simplifies product campaign tracking

Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
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In Google Ads automation, everything is a signal in 2026

In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids at the keyword level, and capped spend with a daily budget. If you were good with ...
Laconia Daily Sun

Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...
Search Engine Land

Google Ads Target Impression Share explained: Pros, cons, and when to use it

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
Search Engine Roundtable

Google Ads New AI Tools & Agentic Capabilities

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...