The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page.

Millions of advertisers use Google AdWords, but many don't have a clue as to how it works. Elisa Gabbert has put together an infographic to detail the process. The infographic provides insight into ...

Google’s Adwords Auction is a complex system that is responsible for deciding where ads will be placed in search results. There are a few important parts of the auction you need to make sure you ...