The Genius Bar is the Apple Store's defining feature these days. Without waiting in line for an hour to have your MacBook checked out, behind a dude arguing furiously that there's NO WAY his iPhone ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars never ...

Apple Computer next week will launch a major update to the Genius Bar reservation system used by customers wishing to schedule an appointment for technical support or service at its many retail stores ...

People will soon be able to walk into the Apple Store, explain their issue and receive an estimated wait time based on the severity of the problem, according to a new report. CNET contributor Don ...