"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...

The Hyperpop Evolution: The origins of hyperpop, as is the case with every other genre, are tough to nail down. It’s generally accepted that it was born in the UK, sometime during the 2010s. But the ...

What started as a way to categorize "genre-less" music has evolved into a music phenomenon After coining the term in 2019, Spotify left many of us wondering, "What is hyperpop?" What started as a way ...

In 2019, Spotify launched a hyperpop playlist, featuring a wide scope of artists as well as guest curations from 100 gecs, Cook and more. This collection further proved that the undefinable sound of ...

Suppose punk rock had never caught on. Suppose the existing punk luminaries had made kitschy keyboard music — hyperpop — instead. The result might have sounded like 100 gecs, a boy-girl duo from the ...