ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

Gatorade was created in 1965 by Dr. James Robert Cade and his team of researchers as a means of remedying dehydrated football players at the University of Florida. The drink was actually ...

In a groundbreaking move, basketball sensation Zion Williamson has introduced his exclusive, one-of-a-kind custom-designed Gatorade Smart Gx Bottle. This innovative creation extends Zion’s ...

While soon-to-be 53-year-old Gatorade has been extra aggressive in recent years as competition has heated up among other up-and-coming rivals, the brand’s chief, Brett O’Brien, says even more ...