Video game merch is rarely cool. You’d be hard-pressed to find wearable merch worthy of any place other than the gym, or household items you could display in a mid-century modern living room. It’s ...

In a sign of just how popular the Netflix original series “Squid Game” really is, the streaming service has launched an official merchandise store where fans can customize and buy items relating to ...

From fan art to personalized gear, gaming merch has become a powerful way for players to express identity, connect with communities, and even earn income. Whether it’s a hoodie repping your favorite ...

USA TODAY has launched a new "Play" merchandise collection for the holiday season. The collection features gaming-themed items like hoodies, t-shirts, tote bags, and mugs. Readers can use the code ...

TL;DR: Sony's new Franchise Rewards program gamifies merchandise access by requiring players to unlock specific in-game achievements, starting with Ghost of Tsushima. Only gamers with select trophies ...

Syd Briscoe is a writer, game lover, and dog dad. He spent almost a decade making adverts and reviewing movies, and now he's turning his eye to video games. From the sublime to the ridiculous, ...

The global gaming merchandise market is projected to grow from $36.8 billion in 2026 to $197.6 billion by 2035, powered by fan engagement with major franchises and their standout characters. Figures ...

When I say “iconic video game fashion,” your mind may go to Tifa Lockhart’s breezy crop tank top and suspenders look, or the high-fashion mask and jacket style sported by Nier Automata’s 9S. Maybe you ...