A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

The Rolex GMT-Master II ref. 126710BLRO, known universally as the Pepsi for its red and blue ceramic bezel, is no longer a current production watch. As of April 13, 2026, the model had disappeared ...

Add Yahoo as a preferred source to see more of our stories on Google. Even if you don’t know anything about watches, you’ve darn well heard of “Pepsi.” Pre-war commercial aviation looked completely ...

Over the past few weeks, the resale price of Rolex's iconic "Pepsi" GMT Master II - named for its red and blue colourway – has shot through the roof amid speculation of its discontinuation. Now, ...

Mitchell became the sixth person to walk on the moon on the nine-day mission, spending nine hours exploring the lunar surface. There is film footage of the astronaut wearing the GMT-Master before the ...

This story originally appeared in About Time, Esquire's free weekly newsletter dedicated to the world of luxury watches. To get it sent to your inbox each Sunday at 8am, sign up here On 14 April, ...

This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

The Cola Wars have crossed over into the watch industry. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more The Datejust is the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It has been a rough two years in the pre-owned Rolex market. Fueled by a heady brew of low-interest ...

After much speculation, Rolex has finally discontinued its iconic GMT-Master II "Pepsi" pilot's watch. According to reports, the decision was made following years of manufacturing difficulties ...