The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...
When most people hear the term “employee advocacy,” their minds jump to marketing tactics—social shares, brand mentions and a handful of likes on LinkedIn. But if you continue to treat advocacy as a ...
Leadership teams across the globe are racing to adopt AI to drive business transformation and efficiencies to remain competitive in their respective sectors. But what if employees are not on the same ...
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