Mumbai: In what could create a dissonance in the rather low-involvement category of toilet cleaners, Hindustan Unilever’s (HUL’s) Domex has directly named Reckitt’s Harpic in a new campaign, claiming ...
On April 13, a two-judge bench of the Delhi High Court called out Domex’s advertisement for showing Harpic in bad light to show its superiority. In 2021, HUL came out with an advertisement which ...
The ad is a conversation between two mothers, reminiscent of a yesteryear Tide vs. Rin ad. How many people question the efficacy of a toilet cleaner in fighting both germs and malodour? To address the ...
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