Political advertising can get dicey on social platforms. Facebook, Google and Twitter have different and shifting rules for the content they allow. In 2019, for instance, Twitter banned political ads ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

FRANKLIN, Tenn.--(BUSINESS WIRE)--Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. The ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Etihad Airways has appointed Lowe Open as its first global direct marketing agency following a competitive pitch. The UK-based creative agency has been tasked with enhancing direct marketing ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Depending on how marketers address key industry challenges, direct and interactive marketing agencies could be affected in a major way, Direct Marketing Association president/CEO H. Robert Wientzen ...

Merkle Inc., a Lanham, Pa.-based database marketing agency, announced that it has acquired CFM Direct, a direct marketing agency that specializes in financial services sectors. As part of the ...

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...

Merkle, a database marketing agency headquartered in Lanham, has acquired CFM Direct, a marketing agency specializing in direct marketing programs for financial services. “For nearly 20 years, CFM ...