Over the last year, Google has been putting more emphasis on its Knowledge Graph, and this will only increase in 2015. Inbound marketers who pay attention to this underutilized portion of the Google ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 9 hours 41 min ago By Bradley Johnson - 21 hours 6 min ago By Ad Age and Creativity Staff - 21 hours 7 min ago By Keira Wingate - 1 ...

Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...