From magazines and broadcast television to social media and streaming, the way we consume media has evolved. With this, the advertising industry has had to change to keep up. Simple print ads and ...

Borrell Associates' 24th annual local digital advertising report declares the growth era over and projects sub-3% gains by ...

Google rolled out its “most powerful” AI search yesterday (29 July) with AI Mode in the UK. Appearing as a tab on Google Search, it has more advanced reasoning, and using Gemini 2.5, people can type, ...

I don’t know if humans created paintings before they created language, but it’s safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and ...

According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

U.S. digital video ad spend is projected to grow 11% in 2026, surpassing 60% of total TV and video investment for the first time, according to IAB findings. Growth is propelled by AI-driven targeting, ...

(TNS) — Internet websites and social media networks were yet to be invented when many of Connecticut's existing business advertising regulations were adopted in the 1970s and 1980s. The state ...

Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the ...

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday.

NYC New York's Digital Advertising Club and Breastcancer.org today announced a new partnership to advance breast cancer ...