No one loves that, except perhaps whoever is in charge of revenue maximization at Delta or JetBlue. But now, thanks to technology, this same sort of dynamic pricing is now coming to many other ...

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

Dynamic pricing is similar to algorithmic pricing, but doesn’t rely on the more modern idea of an algorithm in the 2020s to ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

If you've been following the latest trends in how grocery stores are run, you may have heard about dynamic pricing. The strategy, which also goes by several other names including algorithmic pricing ...

Airlines and travel search engines, such as Expedia, claim dynamic and surveillance pricing help them offer tailored experiences, but they’re also about boosting profits. Ever feel like flight prices ...

EDITOR’S NOTE: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm.

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

Dynamic pricing reduces food waste and makes healthy food more affordable "Oddly enough, fewer than 25% of U.S. grocery retailers offer any kind of dynamic pricing at all, while most hotels and ...