The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...
Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration ...
Increased fees for Salesforce’s Connector program are beginning to affect software vendors, potentially raising integration costs and complicating CIOs’ AI plans. CIOs may see price increases for ...
As we approach Salesforce Inc.’s highly anticipated Dreamforce event, it’s clear that the company is positioned at the forefront of the enterprise artificial intelligence revolution. Generative AI is ...
Salesforce's widespread adoption makes its data critically important to operations. But many tools, like Snowflake, have emerged to make Salesforce data points one of many in analytics. Salesforce is ...
In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...
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