Three distinct functions need to work in conjunction to create customer centricity. Learn how to overcome some of the collaboration challenges Business leaders often define customer centricity as ...

Marketing automation capabilities are becoming an important component of integrated marketing and communications for seamless interaction management on any channel and support for omnichannel customer ...

Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Connectivity & Tech industry. You can learn more about becoming a client here. Below is some pertinent ...

The advent and rise of Social CRM is one of the prime examples of this change in focus from CRM as a largely accounting practice, to CRM as a fundamental way to realize and deeply empower the customer ...

As the world starts to open up, the incredible velocity of digital growth experienced since 2020 will appear to wane. There will be reports of customers who were driven to become digital-first in 2020 ...