What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Consumerist behavior has changed and evolved. People are becoming more conscious about their choices and what they spend their money on. In the past, companies only had to focus on creating a great ...

Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and ...

Creating experiences that meet customers' cognitive and emotional needs can inspire a sense of belonging and understanding and strengthen brand connection. A 2015 Harvard Business Review report showed ...

AI is reshaping business decision-making, but here's why human judgment remains essential for empathy, creativity and truly ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...