Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Syncsort, a global leader in data liberation, integrity and integration solutions for next-generation analytics, announced new solutions that bring together its industry-leading Big Data Integration ...

Choice Hotels International Inc., the world’s second-largest hotel franchiser, is upgrading its customer data integration (CDI) software as part of a drive to boost room bookings and revenue while ...

The emergence of data integration software is giving corporations the ability to move back-office, enterprise resource planning information to the Internet. Data integration products provides software ...

IBM said last week it plans to acquire DWL, a customer-data-integration software maker, to strengthen its information management middleware portfolio. The company’s DWL Customer software is a ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Businesses are struggling with the rapidly increasing volume, speed and variety of information being generated today – what's come to be known as big data. Companies are seeking technologies that not ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

IBM said Monday it will acquire customer data integration software maker DWL to strengthen IBM’s information management middleware portfolio. Financial terms of the deal were not disclosed.