Despite the jargony name, crowdsourcing is a very real and important business idea. Definitions and terms vary, but the basic idea is to tap into the collective intelligence of the public at large to ...

Crowdsourcing has existed in various forms for a long time; it just went by words found in Webster’s dictionary. Collaboration and idea sharing were once contained within local communities, groups, ...

Last week, New York Times advertising reporter Stuart Elliott broke the story about the Public Relations Society of America’s project to update the definition of PR in an entertaining column titled ...