In 2012, more and more small businesses and big brands turned to crowdsourcing. Demand for crowdsourcing boomed and we were told that crowdsourcing was “the new black”. In 2013, it’s no different, ...
Take Amazon’s logo as an example. The arrow is suggesting that Amazon has everything from A to Z and it’s smiling at the customer. FedEx cleverly designed its logo to include an arrow between the E ...
Journal of Business Ethics, Vol. 154, No. 2 (January 2019), pp. 575-585 (11 pages) Increasing numbers of marketers are turning to the crowd—members of the public engaged with brands via the ...
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