How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...
ALL RIGHT. THANK YOU BLAKE. FREE LOYALTY PROGRAMS AT YOUR FAVORITE STORES CAN COME WITH GREAT PERKS. BUT SIGNING UP ALSO COMES WITH A HIDDEN PRICE MALLORY ANDERSON AT THE TEAM AT CONSUMER REPORTS. DIG ...
Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...
A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...
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Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...
Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.
British Airways reignited the great loyalty debate in the U.K. when it revamped its frequent-flyer program earlier this year. The precious points used to be accrued by passengers for the miles ...
Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...
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