Emblazoned on signs at thousands of gas stations worldwide, Chevron Corporation’s (CVX) stacked blue and red “V” logo is an instantly recognizable symbol of corporate identity, one so iconic it ...

Regardless of status, background, or what we do for a living, we all share a straightforward desire: the pursuit of happiness. However, in recent years, happiness has found a sister: peace. Judging by ...

BENTONVILLE, Ark. — Wal-Mart Stores here last week introduced the first major overhaul of its corporate logo in 26 years. A hyphen-less “Walmart” is scheduled to begin appearing on stores this fall, ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...