Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.

As Google Ads automates bidding and targeting, PPC teams must track leads past conversion to prove real business impact, not ...

To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about ...

Seven silent tracking failures, from bad PII hashing to duplicate Shopify order IDs, that train Smart Bidding on corrupted ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.

Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...