Many people will tell you that understanding mobile context is key to delivering a relevant mobile ad experience. However, it’s not an exact science and very few have been able to define mobile ...

Publishers may have thousands of different products with all sorts of different contextual elements to tap into, and each publisher is very different, requiring sophisticated technology to normalize ...

Ami Ben David is the co-founder of EverythingMe. A seasoned veteran with experience as a founder, an executive and a VC, Ami is in charge of EverythingMe’s marketing and strategy. Everybody in tech is ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...