LONDON--(BUSINESS WIRE)--Mobile app experience company Airship has released data from its latest annual global survey showing that consumers want to be wooed and are willing to share their personal ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

A key pillar of the relationship between consumers and their financial institutions is effective customer service. We consumers expect that the financial institutions we trust to hold our money will ...

In almost every industry, it is a massive time for transformation, especially in the media and entertainment industry. The drive for better consumer relationships is funneled by data and AI.

Trust is the foundation of every successful brand-consumer relationship, but it’s also fragile. As consumers become more aware of how their data is collected and used, their expectations for ...

People throw around the word "unprecedented" a lot—possibly too much. And yet, I find myself grasping to find a better descriptor for the environment that many clients are facing right now. Amid ...

Expanded relationship benefits for consumers who bank with Key include discounted rates on personal loans and home lending products to keep clients moving forward on their financial journeys "At Key, ...

For decades, marketing 101 courses have taught and reinforced the very linear, very neat progression of the purchase funnel. Guiding marketing decision-making since its inception, it’s a rinse and ...

Consumers want online relationships with their friends and colleagues. This is evident in the rise of social networks -- both large, such as Facebook, MySpace or LinkedIn, and smaller but rapidly ...