This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

Add Yahoo as a preferred source to see more of our stories on Google. Consumer attitudes worsened in March as President Donald Trump's tariffs set off a market rout and warnings of a possible ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Americans continued to have ambivalent views about the current virtues of both home buying and home selling in December. Consumers, responding to Fannie Mae's monthly National Housing Survey (NHS), ...

Nielsen and Facebook said Tuesday that they have forged a strategic alliance to use the social networking site as a research tool to gauge consumer attitudes and buying intentions. Under the ...

Globalization was supposed to be the great homogenizer of consumer markets. As they spend more time streaming the same movies, interacting on social media, and traveling abroad, the narrative goes, ...

Faba beans are a useful ingredient across a range of foods, although sensory challenges can harm their uptake. A new study explores consumers’ attitudes to faba beans in different forms. Faba beans ...

WASHINGTON, Nov. 8, 2021 /PRNewswire/ -- The Fannie Mae (OTCQB: FNMA) Home Purchase Sentiment Index ® (HPSI) increased 1 point to 75.5 in October, as consumers once again reported mixed feelings about ...

To characterize consumers’ attitudes about personal health records (PHRs), electronic tools that enable consumers to securely access, manage, and share their health information, in a community ...

Data sharing between consumers and companies is a fact of life these days, even if consumers differ in how they feel about it. For companies, data gathering represents a fantastic opportunity to get ...