Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s preppy ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The company is ...

In a major change to its merchandising, New Albany, OH-based Abercrombie & Fitch is toning down its once-ubiquitous logo-centric approach to apparel design, the company said. Teenagers are looking for ...