HELSINKI/LIVERPOOL — Marie Kondo may have admitted defeat, but a new generation of “cleanfluencers” is taking social media by storm, with millions watching them scour filthy homes and dole out ...

Simply sign up to the House & Home myFT Digest -- delivered directly to your inbox. It was while watching the third loop of a video of Jack Callaghan, a 28-year-old man from Newcastle, running a ...

Add Yahoo as a preferred source to see more of our stories on Google. Influencer Lea de Bruijn cleans her dining table and shares tips with fans online on how to make things shine. Christoph Reichwein ...

Marie Kondo may have admitted defeat, but a new generation of “cleanfluencers” is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks. Digging ...

Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks. Digging ...

With a brillo pad in one hand and and an iPhone in the other, cleanfluencers are the latest tribe of social media stars to attract millions of adoring subscribers and followers. Their USP? An ability ...

Shelly Hendy was at home, recovering from a miscarriage, and depressed. When a few friends suggested that she watch cleaning videos to relax, Hendy thought the idea was “ridiculous,” she told me ...

Anyone who has a dirty oven knows the best way to sort it is to go online and watch a TikTok of someone cleaning theirs. Then you watch another clip, and another, until the grimy grill pan is ...

Finnish TikTok cleanfluencer Auri Kananen making victory signs. Social media platforms, especially the video sharing platforms, are full of influencers with expertise in different categories, from ...

To receive the Vogue Business China Edit, sign up here. The days of Chinese consumers spending lavishly on the latest goods and fashions may be thwarted by a growing number of social media influencers ...