Hit by new concerns about the safety of its stop-smoking drug Chantix, Pfizer is hitting back with an advertising and PR campaign. And no wonder: The drugmaker has been counting on that drug, with ...
Legendary tough guy actor Ray Liotta is now fronting for Pfizer’s Chantix. He’s the first celebrity to appear in the long-running campaign, which features real smokers who kicked the habit. But in ...
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