Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure and 70% of organizations reporting minimal positive effect on ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

AI-enabled enrichment is transforming CRM by automating tasks and personalizing interactions. By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...