In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Almost all CRM systems are full of data that's been populated by your company's people. Sure, the notes and updates are about the customer relationship, but it's put in from your perspective and for ...

When Microsoft took the wraps off Dynamics 365 a couple of weeks ago, officials seemingly didn't want to talk much about tech. They were more intent on appealing to business decision makers. But most ...