French tech provider Lectra is using AI to help fashion brands map out how competitors are pricing their products in real-time. Lectra said in a recent statement that it has launched the newest ...

One car brand is known for economy, but nonetheless gives customers the feeling of high quality. A different car brand, known for luxury, still has a reputation for affordability. Both cars are made ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...