IPAR leverages a balanced brand portfolio and expansion strategy to deliver steady growth and strengthen its position in the global fragrance market.

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Marriott's brand extensions like the new St. Regis Estates and recent Ritz-Carlton Yacht Collection show how the company aims to grow in ultra-luxury without diluting its brand equity. Marriott ...

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience. Learn how B2B channel ...

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

LAS VEGAS, March 17, 2026 (GLOBE NEWSWIRE) -- Informa Markets’ Licensing Expo, the world's most influential event for licensing, IP extension and brand collaborations (May 19-21, 2026, Mandalay Bay ...

Today’s CEOs are storytellers and strategic assets. Their visibility shapes investor confidence, inspires employees and influences customers. It’s why I tell every client that if they don’t actively ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...