What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. Jul 19, 2019, 11:30am EDT Jul 19, 2019, 06:11pm EDT This ...

All forms of design serve to communicate meaning in some way, but every genre has to be handled differently, case by case. And so, just like how packaging and product design live in different worlds ...