The last couple years in golf equipment have been dominated by two words. Zero Torque. In reality, this category is actually really, really low torque, but there’s a chance that we all missed ...

The Odyssey Stroke Lab putters came to the market touting a new consistency in putting strokes. The combination shaft of steel and graphite took 40 grams out of the middle of the putter and ...

Odyssey is the No. 1 putter manufacturer on the world’s professional tours, as well as in the retail space with sales in the range of $90 million. That, my friends, is a heck of a lot of putters.

L.A.B. Golf was the first putter company to venture into the zero-torque movement, with the DF3 as one of its most popular models. Other companies are following their lead. Golf innovation can be a ...

WHAT YOU NEED TO KNOW: Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to ...