Any makeup lover has a few products they swear by for a minimal, low-key look in a pinch. For me, those products are a brow gel, some under-eye concealer, and mascara—the latter of which, I have to ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

It's fair to say that benefit has mascara nailed; when its first They're Real! product launched a few years ago, it assumed cult status fast. But its latest launch is causing quite the stir. I know ...

Benefit Cosmetics is investing in influencer-led virtual events in lieu of the buzzy — and expensive — in-person ones it is known to host. The cosmetics company is said to have spent $500,000 on a ...

The first Benefit Cosmetics makeup product I tested was the iconic Roller Lash mascara. I've been a loyal fan of Benefit mascaras ever since. Every time a new one releases, I immediately add it to my ...

Add Yahoo as a preferred source to see more of our stories on Google. One of my best friends bought me a Benefit Cosmetics kit for my birthday in high school, featuring all of their top products, ...

Which magnet mascaras are best? In the last few years, beauty brands gave mascara a serious facelift by creating magnetically-charged formulas that stretch and lengthen your lashes. They’re ...