Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were. EchoTarget will allow Acxiom to merge its personalization ...

J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust ...

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger ...

“Retargeting helps companies advertise to website visitors who leave without a conversion — about 98% of all web traffic. This is done by displaying ads to the prospect as they surf the internet via ...