This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

This latest trend has hit bars all over the country, bringing over-the-top drinks with theatrical presentations and layers of flavor for a one-of-a-kind experience.

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

ATLANTA & HAMILTON, Bermuda--(BUSINESS WIRE)--The Coca-Cola Company and Bacardi Limited today announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.

Environmental awareness is transforming how the drinks industry operates. High-end venue bartenders are increasingly conscious of reducing waste, looking for sustainable ingredients and thinking about ...

While last summer may have been all about hard seltzer, this year it looks like canned cocktails are going to be to go-to drink. While seltzer will likely still be a favorite as the weather turns ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

It’s the start of a new year with consumers embracing Dry January — or more like Dry-ish January as trends shows people want choices to partake in alcohol sometimes, lower alcohol on others and ...

(RTTNews) - The Coca-Cola Company and Bacardi Limited announced an agreement to launch BACARDÍ rum and Coca-Cola as a ready-to-drink or RTD pre-mixed cocktail. The BACARDÍ Mixed with Coca-Cola RTD ...

For many, it’s a flavor of college parties or perhaps a favorite beach cocktail. Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant ...

Forbes contributors publish independent expert analyses and insights. Jillian Dara is a freelance journalist covering wine and spirits. This article is more than 2 years old. According to Bacardi’s ...