Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. Number four is analytics. Modern marketing is fuelled by intelligent data analytics and reporting.

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

A commissioned study conducted by Forrester Consulting on behalf of Radius revealed B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more ...

Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help ...

In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

New Functionality Works Across Media Platforms to Give Digital Marketers Transparency Into Targeting Efficiency, Waste, Reach, Engagement and Impact on Pipeline and New Deals SAN FRANCISCO (December 6 ...

B2B marketing has undergone a significant transformation in recent years, and AI has become an integral part of that evolution. Fully 62% of B2B marketers are already using AI-powered marketing tools, ...

Let's cut to the chase: Google, OpenAI, Apple, and the rest of the tech titans are in a high-speed race to dominate AI-powered search. And guess what? It isn't just a Silicon Valley pissing contest.

Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about ...

With a foreword by late Piyush Pandey, the book explores the 'ask economy' and outlines frameworks on brand, demand generation, account-based marketing, martech and AI.

This week’s infographic, which comes courtesy of G2M Solutions, explains how and why a marketing analytics solution is so important to a modern marketing organization. If you’re looking for more ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...