I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its recurring revenue. That’s conventional wisdom.

Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to ...

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

How do you maintain control over personalized email content when conducted automated campaigns? Here are tips on how to keep personalization faithful to your unique brand voice.

Reddit has launched Max campaigns in beta, a new automated campaign type for traffic and conversion goals. The update introduces Top Audience Personas, offering new insight into who is engaging with ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Having shaped outreach strategies for various brands, I’ve seen automation transform sales into a science. Automation amplifies your reach, but it’s not a set-it-and-forget-it solution. High response ...