Branded atta segment has gained momentum since the pandemic outbreak. With movement restrictions in place, Parle’s venture into the new category is in the lines of being agile on marketing strategies ...

HYDERABAD, Aug 21 Clashes between the consumers and the atta chakki owners cannot be ruled out as there is a world of difference between the price of roller mill's flour and chakki atta as fixed by ...

Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg, 5kg and 10kg with competitive pricing. Parle Products, India’s leading biscuits, snacks and ...

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present. After spending years turning kids into geniuses, Parle G has decided to go a step further. Parle ...

KARACHI, May 30: The Sindh government and chakki flour owners have reached agreement to provide chakki atta to consumers at Rs25 per kg from Saturday. Till Friday, it was available at Rs30-32 per kg ...

Adani Wilmar has launched a new TV commercial (TVC) spotlighting the exceptional ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s ...

Adani Wilmar has launched a new TV commercial spotlighting the ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s message of ‘Roti Ki ...