Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg, 5kg and 10kg with competitive pricing. Parle Products, India’s leading biscuits, snacks and ...

Recently, a video from Punjab is going viral on social media for being the oldest flour mill. This video has been posted by a blogger named Jugraj Singh, who posted the video on his Instagram channel, ...

Adani Wilmar has launched a new TV commercial (TVC) spotlighting the exceptional ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s ...

Adani Wilmar has launched a new TV commercial spotlighting the ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s message of ‘Roti Ki ...

As Fortune Chakki Fresh Atta solidifies its footing in the market, the brand’s AVP of marketing tells us how. Stoneground flour (or Chakki Atta) is perhaps the quintessential ingredient in Indian ...

Branded atta segment has gained momentum since the pandemic outbreak. With movement restrictions in place, Parle’s venture into the new category is in the lines of being agile on marketing strategies ...

Leading biscuits and snacks maker Parle Products has forayed into the packaged atta segment with the launch of ‘Parle G Chakki Atta’. The company said the distribution of the new product has already ...

There are plenty of videos on the Internet that show perfect examples of jugaad. An innovative addition to that treasure trove is this clip of a ‘cycle chakki’, which serves not one but two purposes ...